We are here for you.
Free resources, virtual patient programs and practice consulting to help you navigate the COVID-19 crisis.
The landscape is rapidly shifting. We're here to help you keep your footing.
It's not every day that an international emergency impacts us all on such a large scale. The rarity of what's happening across the globe right now has caused a great deal of uncertainty in just about every aspect of our lives. On the personal side, we're worried about family, friends, and coworkers as we all try to stay safe and healthy. On a business front, we’re hearing from our plastic surgeon and cosmetic dental clients that they feel lost trying to figure out what’s best not just for themselves and their loved ones, but also for their patients, staff, and their practices as a whole.
Adapting to the current reality is stretching them beyond what they can handle on their own. There are so many questions to be answered: how do I keep my staff while we're forced to shut down, what do we say to patients. how far out do we need to go for procedure cancellations and how do we gauge how far out to reschedule, how do prepare to ramp back up when we see what our new normal is.
We are here to support you in every way possible. These are stressful times indeed. The Crawford & O'Brien team is working closely with our current clients who have been directly impacted by COVID-19 to navigate the mandatory office shut-downs and we want to help you as well. We've developed some helpful resources for you below and will be adding to this page regularly.
Helpful Resources
As we navigate these changing times, it is our commitment at VIVID Collective to serve and support you so your practice remains unaltered over the long-term. As part of that commitment, we've created this support center where we will post helpful resources. We also want this to be a place where you can contribute articles of your own that will be of interest to the community. After all, we're all in this together! Contact us at kate@vividcollective.io for more info about contributing.
“Shut it all down” is the easy answer when it comes to marketing during the COVID-19 crisis. One of the first things business owners tend to cut in times of uncertainty is marketing expenditures. However, rash decisions around your marketing program without a clear strategy in place may actually do more harm than good in the long run. Here’s why:
Stay at home orders are starting to lift and new patient inquiries are slowly starting to trickle back in, but the plastic surgery landscape looks significantly different than it did just a few months ago. From economic uncertainty to patients’ health concerns, the need for plastic surgeons to focus on sustainable branding and marketing initiatives is more vital than ever.
Should I post on social media? What exactly should I post? Will I appear tone-deaf if I post an offer on Instagram and Facebook? Our inboxes are being flooded with questions like this from our clients and that’s why we decided to provide you with a list of general tips and guidelines to follow when posting on social media during the COVID-19 outbreak.
Plastic surgeons, dentists and aesthetic practices across the nation have been hit hard by the mandatory closures and safety measures required in an attempt to slow the spread of COVID-19. Fortunately, there is a growing number of resources and relief programs popping up, including emergency funding from the government’s Small Business Association, protection from eviction and business loan deferment.
"Recast your current problems into proactive goals."
- Suze Orman
VIRTUAL PATIENT PROGRAM
Embracing the digital world is more vital to surviving and eventually thriving than ever before. Setting up a Virtual Patient Program can create immediate cash flow and an a means of having a list of new patients waiting when the dust settles. Click "Learn More" to submit your information to our team.
crisis navigation
Confused and overwhelmed trying to figure out how to make sense of running your practice in this new world? We get it. It's a lot. Our team is head down working on strategies to help surgeons through this crisis. Click "Learn More" to submit your information to our team.
A Message From Our CEO
"This is truly an unprecedented time, and we're all experiencing an unfamiliar level of uncertainty as to what the world will look like in the plastic surgery community once we land on the other side of COVID-19. I encourage you to use these resources as a guidance system, remain proactive and innovative. Take this time to work on big projects such as rebranding, development of more efficient systems and processes and building team morale. There are indeed brighter days ahead - and my team is here to support you in whatever you need during this time - all you have to do is ask."
-Kate Robitello
VIVID Collective is a branding, marketing and consulting firm that partners with plastic surgeons who seek to make an impact. Our strategic consultative approach is designed to deliver results, from branding that breathes life into your story to campaigns that foster engagement and drive consumer action. We are the epitome of a fusion agency and view the world with an artist's eye and a marketer's mind.
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