Lawyers and attorneys that fail to market their practice are going to have a hard time getting the amount of cases that they would like. After all, there are plenty of legal options for clients to choose from, so firms that are most noticeable are the ones that are going to get the highest amount of client recognition.
The important thing to recognize with a law firm marketing plan is that there are plenty of ways to go about doing it. That said; it’s important that law firms are making the most out of the resources that they have and not wasting time on ineffective methods. Here are some of the best law firm marketing ideas to get new clients today.
FIND YOUR BUDGET
Before you do anything, it’s important that your legal team determines what your marketing budget will be each year. Once you have this annual number, you can determine just how much you need to use now and what you can wait to use until later months. In addition, having a realistic number make it easier for you to track your results as well. The common perception is that you should be spending about 3% of your gross revenues on your law firm marketing strategy. Anything less, and you are not effectively investing back into your legal firm.
Having all of these numbers laid out will make it much easier for your firm to progress and diligently utilize your marketing ideas moving forward.
HAVE A WEBSITE
If you don’t have a website, stop what you are doing right now and start making one. The truth is that we live in a world where people are relying on the internet more and more each day. If you aren’t where the people are going to find new information, then there is no way that you are going to be able to keep up with your competition.
When you begin making your website, or if you think that your current website needs a bit of sprucing up, keep in mind that you should create it with the goal of being search engine optimized from the beginning stages. Search engine optimization, or SEO, refers to placement of your website on search engines like Google. If it’s hard for potential clients to find your law firm online, then it’s likely that you’ll be losing them to your competition.
Once your site is up and running, your law firm internet marketing plan should be to include media in the form of video, photos, and blogging content. The more media that you upload for your site, the better listings you will get on Google. In addition, valuable media on your website will keep clients interested and show them that you care about making the most out of your law firm.
USE YOUR OWN CLIENTS
One marketing technique that never goes out of style, even if it’s not quite as effective as it once was, is to use your current clients. By working hard for your current clients, you can increase the odds of them telling their family, friends, and other personal relationships about your services.
Build Your Current Network
In addition to the network that you already have, law firms should also to build upon that with new outlets for growth. For example, a law firm may choose to join a trade association or business marketing network. In both cases, the law firm will be able to build relationships with new clients and increase it’s presence in the community.
Social media is one of the great law firm marketing ideas that is incredibly important in today’s internet-driven world. People no longer just use social media to track their friends or exchange notes from class. Instead, social media has grown to become one of the most influential platforms available for marketing. Therefore, law firms and attorneys that want to increase the amount of clients they have should ensure that they are on social media.
HAVE POSITIVE REVIEWS
In addition to everything on this list, law firms should also be aware of what others are saying about their practice. They can do this by looking on sites like Google+ and Yelp. Both of these networks provide customer reviews for services. The goal should be for a legal firm to have a positive ranking on these outlets, which will help to entice new clients to trust you for your services.
Law firms that want to get noticed will need to put in the marketing efforts to make it happen. If you aren’t sure where to begin, be sure to consider the ideas mentioned here.
Best Law Firm Marketing Ideas To Get New Clients by Crawford and O’Brien
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