Plastic Surgery Demand Is Up Despite Coronavirus

The Coronavirus has negatively affected many industries, but plastic surgery is not one of them at least not for the long-term. Despite the COVID-19 pandemic, plastic surgery demand is on the rise.

Although many surgeons’ offices were shuttered for elective procedures, many were still able to offer consultations through telemedicine conferences. According to the American Society of Plastic Surgeons, 68% of surgeons surveyed started seeing patients virtually during the shutdowns.

Now many offices have begun opening their doors and people are coming in for in-person consultations as well as elective surgeries and other non-invasive procedures like Botox injections and dermal fillers. 

But, what’s behind the surge in plastic surgery interest?

Some believe that as many people began using video platforms online to connect with their jobs and family members, they were spending more time looking at themselves on camera. This gave them time to see some aspects of their appearance they wanted to change. 

During these times, people just want to feel better about everything, including their appearance. For many, plastic surgery can provide that added self-confidence boost they need.

Which Plastic Surgery Procedures Are Most Popular?

As patients head to their plastic surgeon’s office, there are a few procedures that the majority are looking into more than others. The American Society of Plastic Surgeons reports that Botox injections are the most sought after procedure. This may be because they are less expensive than actual surgeries. Although they don’t provide a permanent fix, they do give many people the fast results they are looking for to improve their appearance and self-esteem. They can also be done in less than a half-hour and require virtually no recovery time.

Since procedures like Botox and other types of injectables cost less, those who may not want to spend a lot on plastic surgery can still enhance their appearance without spending a lot. But, that doesn’t mean that people are not looking at other more complex plastic surgeries.

Another procedure that many patients are looking into is breast augmentation. This type of surgery is obviously more expensive and more detailed. It requires more recovery time and is more complex with the amount of time it takes. 

Soft-tissue fillers and liposuction are also top on the list. These types of procedures are all elective surgeries that were not allowed at the beginning of the pandemic and quarantine that many people were under. But, as plastic surgeons are receiving clearance to do more elective surgeries, these types of procedures can be done as long as all COVID-19 guidelines are followed to ensure everyone’s safety. 

Some patients may not be good candidates for plastic surgery during a pandemic, but that hasn’t stopped them from inquiring about procedures. Many people are still gathering information and preparing for when they are allowed to get these types of surgeries. Patients must be in good health and be cleared for the surgeries. 

Even as plastic surgeons reopen their practices for in-person visits, many are hoping that the surge in telemedicine conferences will continue as this allows people in remote areas to have access to treatments and information.

Plastic Surgery Backlog

Patients who are inquiring about plastic surgery procedures may find they even have to wait. Many surgeons report having a backlog of surgeries due to the pandemic. These involve patients who were supposed to have surgery related to cancer and other conditions. 

While traumatic surgeries had to be taken care of immediately, many were put on hold. These types of reconstructive surgeries are beginning to take place once again, keeping plastic surgeons busier than normal. This, coupled with the new demand for both surgical and non-surgical procedures, is providing plastic surgeons with more and more patients that need to be seen.

Many plastic surgeons say that during these challenging times, it’s nice to put a smile on people’s faces after they get a procedure and see them happy with the results. 

Reaching Patients

As more people look for plastic surgery options, it’s important to make yourself as visible as possible to potential patients. They need to know what you can offer and that their visit to your practice will be safe. Marketing your practice is the most effective way to do this. 
If you’re ready to get serious about your market strategy, contact the VIVID Collective team at 720-307-7494 or reach out via email at emily@vividcollective.io. Let us show you what we can do to keep your practice as successful as possible during these challenging times.