The Importance of Having a Social Media Content Strategy #postingwithapurpose
While social media is meant to help you stay connected to family and friends, it’s also a key avenue to connect with current and potential customers. Posting with a purpose can be a game changer when you’re talking about your social media content strategy.
How can you do this, and why is it important?
Let’s take a look.
Posting Valuable Content
You don’t want to post just to say you did. Each post should provide value and actually say something that people will be interested in. So what exactly can that include?
Can you share how your product or service can change their life? Do you have an update on a service that people will find interesting and valuable? Is there a major development in your industry that you want to share? Or do you have a new special offer?
If so, post it!
People will notice that you’re posting content they can use, and they will continue to visit your site and page to see what other goodies you have for them. When you post nothing they can use, they’re going to check out and stop clicking on your page, and that’s not going to help your social media content strategy.
Engage with Your Audience
When you post something of value, you want to engage with your audience as well. That can be comments, shout outs or direct contact with followers. This can help you build a relationship with them. Think of it as having a conversation. People want to feel connected with a product or service. When they do, they’ll stay loyal and that can only mean good things for you.
Use Hashtags to Make Things Easier to Find
Let’s be honest. People don’t want to spend lots of time searching for things of interest. You can make searches easier by using hashtags, which categorize things so they can be easy to discover and search.
If content is easier to find, visitors will actually see it and may even interact with your post. It’s a win-win all-around. Or should we say #winwin!
Don’t Flood People’s Feeds
While it’s important to post, you don’t want to overdo it. If you flood people’s feeds, there’s a chance they’re going to skim by and start ignoring your posts. While you may have an important post in between the not so important ones, people may not see it because you’ve been flooding their feed with unimportant things.
The lesson here?
Be intentional with what you post. This will make your posts stick out, be seen, and allow you to engage with your audience.
Flooding people’s feeds with posts is a no-no, but posting regularly is a big yes. You don’t want to post too sporadically or people will forget who you are. There needs to be a common ground where you’re posting enough that people know who you are, but not too much that people are getting annoyed or oversaturated.
Know Who Your Audience Is
If people are following your accounts, they likely already know you and have an interest in what you offer. But, do you know your audience in return? Do you know what they like and what they don’t like? What’re they’re looking for or interested in? This knowledge is helpful and allows you to target their interests and post with purpose.
When you’re in tune with your audience, you can post things you know they’ll find interesting. They’ll recognize this and will pay it forward by supporting your business and hopefully also telling others.
By knowing who your audience is, you can build your community. One person tells another like-minded friend and so on. It can be a domino effect of referrals.
To recap, you want to post with a purpose, and you want to give people something with value that they can connect with. This means knowing who your audience is and taking the time to engage with them. This will help build a community that can boost your following and ultimately help your bottom line.
When posting, try not to overwhelm people, but make sure you are top of mind so that they think of you over the competition. In the end, #postingwithpurpose can make or break your social media game, and you always want to come out a winner.