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There are many decisions that need to be made on the business front in the face of the COVID-19 shut-down. And, while this is a seemingly unprecedented time, we can gain insight from looking at [...]

[Updated on April 27, 2020] Plastic surgeons, dentists and aesthetic practices across the nation have been hit hard by the mandatory closures and safety measures required in an attempt to slow the spread of COVID-19. [...]

Just like the rest of the world, the VIVID Collective team is closely monitoring the COVID-19 situation here in the United States and abroad. We would like to take this opportunity to offer some thoughts [...]

So you’ve launched a new website for your business...congratulations! Wait, what happened to your SEO rankings? They seem to have disappeared just as soon as that new website went up. That surely wasn’t part of [...]

In order for a medical practice to be profitable and to thrive over the long-term, it should be scalable. If it’s not, you may reach a high point and then crash. You may be able [...]

Let’s say you have a patient who has learned about you either through an online advertisement, a referral or by searching you on the web. Maybe they’ve called to make an appointment for a consultation [...]

Luxury Tourism: How Influencer Marketing Has Completely Changed the Game Luxury tourism used to be a private indulgence reserved for the uber-wealthy. You'd call up your agent, tell them that you wanted to spend a [...]

Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time someone comes into contact with your brand whether it’s the way you answer the [...]