Why Not Caring About SEO Can Ruin Your Business As a business owner, there are so many things you need to keep track of. Between employees, merchandise, schedules, etc., there are many days when you [...]
What is SEO anyway? Search Engine Optimization, or SEO, focuses on growing your brand’s visibility in organic (non-paid) search engine results on Google, Yahoo, Bing and others. SEO encompasses both the technical and creative elements [...]
Your Most Powerful Marketing Tool Email marketing has been around for a while, in fact, the first email for marketing purposes was sent in 1978. The introduction of the internet in 1991 revolutionized life for [...]
Think Facebook Advertising is Ineffective? Think Again. It’s safe to say that Facebook spent a lot of time in the news last year, and most of the coverage was negative, but what does that really [...]
Instagram Is Currently The Hottest Lead Generation Platform For Cosmetic Practitioners! Businesses don't have an option on whether or not they should be doing Instagram marketing; the question is how well they do it. Instagram [...]
In a world where testimonials, before and afters, and engagement are fueling consumer decisions more than ever before - it’s no wonder why Instagram has become the most effective platform for sourcing new patients as [...]
Truth be told, Facebook Messenger Campaigns are one of the most underutilized lead generation tools amongst service-based businesses promoting high ticket aesthetic procedures like plastic surgeons, dentists and medical spas. In fact, chat bots are [...]
What is a Pixel? The Facebook Pixel is a SUPER powerful piece of code that can be installed on your website or landing pages. If you are running ad campaigns on Facebook or Instagram without [...]
